RETAIL
category
XIAN
LOCATION
2022
YEAR
About
The Project
The captivating pop-up experience brought to the city of Xian, seamlessly blending the rich heritage of Longchamp with the timeless charm of Provence. It is a sensory journey that celebrates the essence of the iconic French brand.
The visitors are transported to the sun-kissed vineyards and lavender fields of Provence.
Design Approach:
The interior design of the pop-up pays homage to Longchamp’s signature style, blending classic elegance with a touch of rustic charm. Wood accents and lush greenery enhance the Provencal atmosphere, creating a welcoming environment that beckons visitors to explore.
The pop-up installation is adorned with authentic rocks sourced from the region. These natural elements not only evoke the rugged terrain of Provence but also serve as a nod to Longchamp’s commitment to authenticity and craftsmanship.
Our approach
BEAUTY AND ESSENCE IN THE HEART OF XIAN
