RETAIL
category
Shenzhen
LOCATION
2023
YEAR
About
The Project
Step into the enchanting world of Gucci this festive season, where the air is filled with the joyous spirit of Christmas and the promise of delightful surprises. The specially curated pop-up experience is a celebration of the festive season, adorned with polished steel metal displays that capture the essence of elegance and style that Gucci is renowned for.
Project Category:
Retail Pop-up
Design Approach:
The gift boxes take the center stage, each one a whimsical creation sealed with the iconic Horsebit hardware. These meticulously crafted boxes beckon to the allure of the unknown, embodying the excitement and anticipation that come with the art of giving during the holidays.
The Campaign:
The Gucci Gift campaign invites you to immerse yourself in a world where each wrapped surprise is not just a gift but a celebration of style and sophistication. Join us in embracing the festive season with open hearts and beautifully wrapped surprises, as we redefine the joy of giving with the Gucci Gift campaign—a perfect blend of luxury, creativity, and the unmistakable touch of the holiday spirit
