RETAIL
category
NANJING
LOCATION
2023
YEAR
About
The Project
In Nanjing’s Gucci store, Sprout Studio contributed to the design development phase, ensuring that every detail reflects careful attention and understanding of the design guidelines while adhering to local regulations. The extensive use of marble and painted wood exemplifies the meticulous attention to detail and dedication to achieving the desired outcome.
Brand Design Direction:
Embracing Michele’s retro-chic retail design concept, the boutique is reminiscent of a private apartment, adorned with plush yet eclectic settings.
Materials and Details:
From wood flooring embellished with hand-painted graphic motifs by Italian artisans to molded wall panels and classic furnishings featuring richly colored, double ‘G’ logo upholstery, every element harmonizes seamlessly with the brand’s aesthetic.
Sumptuous seating arrangements throughout the store offer moments of respite amidst shopping, while layers of vintage rugs enhance the textured ambiance.
Our approach
BEAUTY AND ESSENCE IN THE HEART OF XIAN
THE
Highlights
