RETAIL
category
SHENYANG
LOCATION
2022
YEAR
About
The Project
Stepping into the Gucci CVD (Chinese Valentine Day) space is like entering a realm of captivating geometry and ethereal illumination. The entire space is enveloped in a mesmerizing rhomboid pattern, meticulously crafted to create a new Gucci’s iconic motifs and create a sense of joyfull movement. fulfilled with brand DNA.
Design Approach:
Sprout Studio supported Gucci team in the design development.
As guests step through the entrance, they are immediately immersed in a world where every surface is adorned with the striking rhomboid design. From the floors to the ceiling the pattern extends seamlessly, creating a sense of continuity and unity throughout the space.
The Pattern:
The rhomboid motif is rendered in a rich palette of colors inspired by Gucci’s heritage, with hues of emerald green, ruby red, and sapphire blue interwoven to create a sense of depth and vibrancy. Brushed light blue accents add a touch of glamour and sophistication.
The Lighting:
Suspended from the ceiling are bubble lights, their delicate orbs creating a whimsical and enchanting atmosphere. Each light is carefully positioned to complement the rhomboid pattern below, casting soft, diffused light that enhances the sense of depth and dimensionality.
Our approach
A VISUAL SPECTACLE THAT CAPTIVATES THE SENSES